Defines ICP, product positioning, and messaging for AI-native financial OS targeting healthcare. Creates sales enablement materials and narratives translating complex AI capabilities into clear financial outcomes for enterprise buyers.
Salary not listed
RemoteProduct Marketing
About the role
Responsibilities
Define the Ideal Customer Profile (ICP), buyer personas, and key financial and operational pain points in partnership with Product, Sales, and leadership.
Develop core product narrative, value proposition, and differentiation strategy.
Create sales enablement materials including product one-pagers, solution briefs, messaging frameworks, and competitive insights.
Develop narratives and visuals explaining how Midstream’s platform and AI agents operate within financial and operational workflows.
Support product launches with clear messaging, sales readiness, and customer-facing materials.
Requirements
Translate complex technology into clear narratives that resonate with enterprise buyers.
Experience building positioning, messaging, and sales enablement for B2B software products in partnership with Product and Sales.
Comfortable explaining platforms involving AI, automation, or complex workflows.
Hands-on ability to produce high-quality materials while shaping go-to-market narrative.
Build and own Perplexity's partner marketing function from the ground up. Develop joint marketing plans, execute full-funnel co-marketing campaigns, build enablement assets, ensure accountability with partners, and drive measurable pipeline and revenue impact.
165k – 180k/yr
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