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Midstream HealthMidstream HealthUnited States

Product Marketing

Defines ICP, product positioning, and messaging for AI-native financial OS targeting healthcare. Creates sales enablement materials and narratives translating complex AI capabilities into clear financial outcomes for enterprise buyers.

Salary not listed
RemoteProduct Marketing

About the role

Responsibilities

  • Define the Ideal Customer Profile (ICP), buyer personas, and key financial and operational pain points in partnership with Product, Sales, and leadership.
  • Develop core product narrative, value proposition, and differentiation strategy.
  • Create sales enablement materials including product one-pagers, solution briefs, messaging frameworks, and competitive insights.
  • Develop narratives and visuals explaining how Midstream’s platform and AI agents operate within financial and operational workflows.
  • Support product launches with clear messaging, sales readiness, and customer-facing materials.

Requirements

  • Translate complex technology into clear narratives that resonate with enterprise buyers.
  • Experience building positioning, messaging, and sales enablement for B2B software products in partnership with Product and Sales.
  • Comfortable explaining platforms involving AI, automation, or complex workflows.
  • Hands-on ability to produce high-quality materials while shaping go-to-market narrative.

Skills

Product PositioningMessaging FrameworksSales EnablementAi StorytellingBuyer PersonasValue PropositionSolution BriefsCompetitive AnalysisProduct LaunchesB2B Marketing
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