AI Marketing Technologist Lead
The AI Marketing Technologist Lead will drive the strategy and execution of integrating AI into marketing workflows, designing and deploying AI-powered automations to improve efficiency and scalability. This role requires strong experience with AI technologies, marketing operations, and cross-functional collaboration.
About the job
Responsibilities:
- Own the strategy and execution for integrating AI into marketing workflows, identifying high-impact opportunities to improve efficiency, scalability, and performance.
- Design, build, and deploy AI-powered agents and automations that support marketing workflows.
- Evaluate emerging AI tools and technologies, staying current on industry trends and translating new capabilities into practical marketing applications.
- Partner cross-functionally across Marketing, BI, GTM Ops, and Web Engineering teams to implement and scale AI-enabled workflows and drive adoption.
- Lead change management efforts by training teams, evolving workflows, and helping employees transition from manual execution to managing AI-assisted systems.
- Partner with stakeholders on optimizing the marketing technology ecosystem, including AI tooling, APIs, data flows, Salesforce integrations, BI tooling, and marketing automation infrastructure.
- Operates with a strong builder mentality, driving 0-to-1 development of scalable, secure, and automated marketing systems that improve operational velocity and reduce manual work.
Requirements:
- Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (or equivalent practical experience).
- Hands-on experience designing and deploying AI-powered workflows, agentic systems, or marketing AI agents that improve operational efficiency and scalability.
- Demonstrated success driving transformational change within an organization, including influencing teams to adopt new technologies, workflows, or operating models.
- Strong experience working with LLMs, prompt engineering, AI automation platforms, and emerging AI technologies.
- Deep understanding of marketing operations and experience with marketing automation platforms, including campaign creation, workflow management, testing, and optimization.
- Proficiency with SQL, Tableau, and other BI/data visualization tools, with the ability to analyze large datasets and translate insights into actionable recommendations.
- Strong analytical and systems-thinking mindset, with the ability to identify inefficiencies, solve complex operational problems, and design scalable solutions.
- Excellent cross-functional communication and stakeholder management skills, with the ability to influence and collaborate across Marketing, Operations, BI, and Engineering teams.
- Highly organized and execution-oriented, with strong attention to detail and the ability to manage multiple initiatives simultaneously in fast-paced environments.
- Comfortable operating in ambiguity and rapid change, with a proactive, builder-oriented mindset and a strong drive for continuous improvement.
Skills
AI, LLMs, Prompt Engineering, Marketing Automation, SQL, Tableau, Salesforce
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