VP of Marketing
VP of Marketing to own full-funnel growth and integrated marketing strategy, with deep expertise in demand generation, shifting to balanced outbound/ABM motions, and building co-sell/partner programs in partnership with Adyen's sales org. Hands-on builder role tying marketing directly to pipeline and revenue.
About the job
Responsibilities
- Own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output.
- Lead demand generation as the primary growth lever, building programs that scale pipeline and revenue.
- Shift Orb from a largely inbound business toward a more balanced outbound and ABM motion.
- Build a co-sell and partner marketing motion in partnership with Adyen's global sales org.
- Run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events.
- Partner closely with sales, product, and leadership to connect marketing directly to revenue.
Requirements
- Full-funnel marketer who thinks about growth holistically, from global brand campaigns all the way through to scaled demand generation programs.
- Deep demand generation expertise is your primary strength, with product marketing exposure as a valuable secondary skill.
- Hands-on experience with ABM and outbound motions, and a point of view on how to build them.
- Breadth across integrated marketing, events, paid marketing, web and digital, and creative and brand.
- Strong hands-on operator who's energized by building and executing in scrappy, early-stage mode not just directing from the top.
- Collaborative partner to sales and product who ties marketing tightly to pipeline and revenue.
Benefits
- Excellent medical, dental, and vision insurance
- One Medical membership
- Unlimited PTO plus an additional week off between Christmas and New Year’s
- 401k plan
- 16-week paid parental leave with equity vesting
- Commuter stipend
- Catered lunches in the office
- Annual learning & development stipend
- Meaningful equity in the form of stock options
Skills
Demand Generation, ABM, Outbound Marketing, Product Marketing, Integrated Marketing, Events, Paid Marketing, Web Marketing, Digital Marketing, Creative Strategy, Brand Marketing
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