Senior Media Buyer, Subscription Products
Hands-on Sr. Media Buyer owning end-to-end paid social execution on Meta and TikTok for subscription D2C products, focusing on AI-driven creative testing, campaign optimization, and subscriber LTV.
About the job
Key Responsibilities
- Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok including daily bidding, budget scaling, and audience refinement
- AI-Native Workflow: Leverage AI tools (LLMs for copy, generative AI for visuals, AI-driven attribution) to increase creative testing velocity and optimize campaign performance
- Creative Testing & Iteration: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners; translate performance data into feedback for creative teams and identify high-performing hooks
- Subscription Lifecycle Focus: Optimize for long-term subscriber health, monitor 90-day drop-off, and adjust targeting to acquire high-LTV cohorts
- Analytics & Scaling: Daily monitoring of ROAS, CPA, and CTR; increase spend on successful campaigns while maintaining efficiency and monitoring payback period
- Technical Integrity: Ensure all tracking (UTMs, Pixels, CAPI) is functioning correctly across Shopify, GA4, and subscription platforms
Requirements
- 3–5 years of direct experience in digital marketing for a D2C/consumer brand
- Track record of working within a subscription-based business model
- Hands-on proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads
- Demonstrated workflow incorporating AI to enhance media buying efficiency and creative production
- Strong ability to interpret data and comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam)
- Execution-minded operator who enjoys technical details of campaign setup
Nice-to-Haves
- Familiarity with subscription apps like Recharge, Skio, or Stay
- Bachelor’s degree in Marketing, Communications, or related field
Compensation & Benefits
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
Skills
Meta Ads Manager, Tiktok Ads Manager, Google Ads, Google Analytics 4, Triple Whale, Northbeam, Shopify, Recharge, Skio, AI Tools
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