Senior Product Manager - Workflow Core

Responsibilities

• Own key parts of the Workflows product experience across activation, builder usability, execution reliability, and long-term engagement.
• Identify and close workflow funnel gaps from creation through execution to improve activation and adoption.
• Accelerate time to value by making it faster and easier for users to launch their first meaningful automation.
• Improve retention and engagement by making workflows a sticky, high-usage product.
• Simplify complex concepts, refine the user interface, and reduce friction in critical paths.
• Improve templates, hotlinks, and suggested workflows to bridge user intent and execution.
• Analyze support tickets and user feedback to identify and resolve common sources of confusion or setup failure.
• Optimize existing workflows to ensure they are intuitive, scalable, and aligned with customer needs.
• Track, prioritize, and manage workflow feature requests and ensure timely execution of updates.
• Collaborate with CRM, Reporting, Payments, AI, and Integrations product teams on cross-functional improvements.
• Track performance metrics to identify usability bottlenecks, activation and adoption trends, and optimization opportunities.
• Stay current on trends in automation, integrations, and no-code/low-code platforms.

Requirements

• 8+ years of Product Management experience, ideally in SaaS or automation platforms.
• Proven track record of shipping complex, user-facing features in a fast-paced environment.
• Experience owning large-scale, customer-facing product platforms.
• Experience with workflow automation tools or CRM platforms is a plus.
• Strong understanding of workflow builders, automations, and no-code or low-code platforms.
• Understanding of product funnels, including activation, retention, and reducing time to value.
• Ability to identify UX friction and translate feedback and support data into product decisions.
• Experience with cross-team platform work involving triggers, actions, and integrations.
• Experience working with engineering on large-scale frontend and backend architecture, especially builder-like interfaces.
• Experience running feature discovery and validation loops with beta users.
• Ability to partner closely with design to simplify complex systems and reduce cognitive load.
• Ability to write clear, structured PRDs and communicate roadmap trade-offs to stakeholders.
• Experience analyzing data with tools such as Superset, Pendo, or Tableau.
• Strong analytical, leadership, collaboration, problem-solving, and product lifecycle skills.
• Passion for intuitive and scalable workflow automation solutions.

Compensation and Benefits

• Remote-first work environment.
• Opportunity to learn how to scale a B2B SaaS startup and develop impactful products.
• Well-funded and profitable company.
• Lean, iterative product development environment focused on rapid delivery and continuous improvement.