Sr Field Marketing Manager

Key Responsibilities

• Develop Fireworks AI's east coast field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
• Conceptualize and produce end-to-end planning and execution of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
• Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
• Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how to invest in field events to drive incremental business impact.
• Mentor and provide guidance to junior field marketing team members as the function grows.

Requirements

• 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
• Passion for field and experiential marketing; understanding of every event type from executive dinners to trade shows.
• Strong strategic instinct paired with operational excellence; able to define program roadmaps and manage logistics.
• Experience partnering with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions.
• Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types.
• Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
• Strong written and verbal communication skills, including ability to create clear event documentation and present post-event insights to leadership.
• Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI.
• Proficiency in CRM and marketing automation software; Salesforce is required.

Nice to Haves

• Experience at a startup or hyper-growth company, especially within the Bay Area.
• Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
• Marketo experience.