Own field marketing programs that create pipeline and accelerate opportunities for Enterprise Sales. Build and execute account-based programs, executive events, and industry activations while partnering closely with sales leadership on territory strategy and measurement.
227k – 252k/yr
Hybrid8+ YOEProduct Marketing
About the role
Responsibilities
Build and execute field marketing plans aligned to priority seller groups, strategic accounts, industries, and regions.
Partner closely with Sales leadership on account prioritization, territory planning, outreach strategy, pipeline goals, and follow-through.
Own the full lifecycle of field programs, from strategy and planning through execution, seller enablement, follow-up, and measurement.
Run high-impact customer programs including executive dinners, roundtables, forums, workshops, industry moments, roadshows, and third-party conference activations.
Turn marquee moments into measurable pipeline opportunities with clear target accounts, success metrics, seller ownership, and post-event conversion plans.
Collaborate with Product Marketing, Events, Comms, Marketing Operations, Solutions, Customer Success, Partnerships, and executive stakeholders to deliver compelling customer experiences.
Track performance, communicate business impact, and build repeatable playbooks that help field marketing scale across enterprise segments.
Requirements
8+ years of experience in enterprise field marketing, ABM, regional marketing, sales enablement, or related B2B growth roles supporting complex sales motions.
Track record of creating measurable pipeline impact through field programs, executive engagement, account-based programs, or industry marketing.
Understanding of enterprise buying cycles, pipeline creation, stage progression, and how field marketing can influence seller productivity.
Experience partnering closely with enterprise sellers and sales leadership on territory planning, account prioritization, QBRs, pipeline reviews, and follow-up.
Ability to operate across strategy and execution: shape the plan, manage stakeholders, and personally drive the details.
Highly organized, commercially minded, resourceful, and comfortable making progress when inputs are incomplete.
Clear communication skills and ability to influence senior stakeholders across Sales, Marketing, Product, and customer-facing teams.
Energized by AI and excited to help enterprises turn new technology into measurable business value.
Skills
Field MarketingABMAccount-Based MarketingTerritory PlanningPipeline GenerationExecutive EngagementSales EnablementEvent MarketingProgram MeasurementStakeholder Management
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