Performance Marketing Manager - Partnerships
Owns partner marketing programs, co-marketing activations, and multi-channel campaigns to drive awareness, leads, and pipeline. Requires 8+ years B2B marketing experience and proficiency in marketing automation, CRM, and analytics.
About the job
What You’ll Do
- Drive Partnership Growth & Ownership: Take full ownership of the partner marketing motion from early stages, building and executing initiatives that drive awareness, adoption, and engagement across all verticals and geographies.
- Lead Multi-Channel Campaigns: Deliver comprehensive marketing strategies across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
- Develop Co-Marketing Portfolios: Design and execute a high-impact portfolio of co-marketing activations and joint marketing activities with leading brands.
- Cross-Functional Collaboration: Partner closely with internal Performance Marketing Managers to identify and develop opportunities for co-marketing activations, while coordinating with business development and sales to align priorities across teams.
- Manage Partner Relationships: Cultivate and maintain strong, executive-level relationships with key partners and stakeholders, managing expectations to balance nurturing relationships with hitting business goals.
- Own the Onboarding Experience: Fully own the marketing portion of the partnership onboarding process, designing and implementing an efficient, scalable journey ensuring seamless integration and long-term success.
- Serve as Partner Integration SME: Develop a deep understanding of and stay up to date on partner integration updates, serving as the team's Subject Matter Expert (SME) on integration capabilities and how they can be leveraged across campaigns.
- Optimize Campaigns: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.
Who You Are
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 8+ years of experience in B2B marketing, preferably in the financial technology or software industry.
- Proven experience leading and driving partnership marketing programs.
- Strong project management skills specifically managing multiple initiatives simultaneously.
- Excellent communication skills and the ability to build interpersonal connections with partners and internal collaborators.
- Creative problem solver with a strategic perspective and a data-driven approach.
- Proficiency in marketing automation tools, CRM systems, and analytics.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Skills
Marketing Automation, CRM, Analytics Platforms, B2B Marketing, Partnership Marketing, Project Management, Co-Marketing, Campaign Optimization, Lead Generation, Data-Driven Marketing
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