Marketing Operations Manager
Leads marketing operations for go-to-market teams by optimizing campaign execution, customer journeys, data governance, segmentation, and lead lifecycle programs. Requires 3–5 years of experience, Marketo and Salesforce expertise, and strong cross-functional leadership.
About the job
Responsibilities
- Develop and execute integrated digital journeys across priority segments with go-to-market teams, including events, growth, and sales.
- Scale campaign execution processes and define methods and tools that reduce friction.
- Document operations processes and strategies, train cross-functional teams, and drive adoption of optimized processes.
- Manage marketing data through segmentation, routing, reporting, testing, cleansing, and optimization.
- Define and operate engagement and lead lifecycle programs, including nurture and reactivation programs.
- Provide strategic guidance and operational input to sales and marketing partners.
Requirements
- 3–5 years of marketing operations experience.
- 2 years of experience with Marketo and Salesforce.
- Strong digital acumen and understanding of customer intent journeys.
- Experience documenting processes and driving cross-functional adoption.
- Knowledge of intent scoring and lead lifecycle operations, including nurture and trigger-based programs.
- Proficiency in data governance and data hygiene.
- Working knowledge of Google Analytics and Google Tag Manager.
- Working knowledge of Tableau or other business intelligence tools.
- Advanced Excel or Google Sheets skills.
- Strong communication and cross-functional leadership skills.
- Self-motivated, resourceful, and action-oriented.
Nice-to-Haves
- Marketo certification.
- Salesforce certification.
- Outreach certification.
- JavaScript, HTML, and CSS editing experience.
Compensation
- Temporary independent contractor (1099) position with an initial six-month contract and potential extension.
- Hourly rate: $75–$130.
- Not eligible for company-sponsored benefits; contractors are responsible for applicable insurance, benefits, and taxes.
Skills
Marketo, Salesforce, Google Analytics, Google Tag Manager, Tableau, Excel, Google Sheets, Data Governance, Lead Lifecycle Management, Intent Scoring, JavaScript, HTML, CSS
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