Owns and scales demand-generation-focused marketing programs with alliance partners, especially Microsoft, to drive joint pipeline and market awareness. Requires 3+ years of partner or B2B marketing experience, strong project management skills, and familiarity with marketing and CRM tools.
110k – 130k/yr
Remote3+ YOEPartnerships
About the role
Responsibilities
Support joint marketing initiatives aligned with alliance partner strategies and target audiences, with a primary focus on Microsoft.
Collaborate with Product Marketing, Marketing, Partner Development, and Sales teams to maintain aligned messaging.
Coordinate day-to-day partner-facing tasks for timely and accurate execution of marketing activities.
Manage logistics, communication, and follow-up for partner webinars and broader programs.
Support joint partner events by managing registrations, materials, and post-event reporting.
Create and distribute internal win wires, success stories, and partner updates.
Develop co-branded marketing assets, email campaigns, and event materials with Product Marketing, partners, and creative teams.
Maintain and update partner enablement content with Product Marketing.
Track performance metrics for webinars, events, and partner programs; synthesize data into actionable insights and regular reports.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of experience in partner marketing or B2B marketing.
3+ years of experience in the IT industry strongly preferred.
Experience with webinar and virtual event platforms.
Strong project management, communication, analytical, and problem-solving skills.
Excellent attention to detail and ability to manage multiple partners, projects, and deadlines.
Proven ability to work cross-functionally with marketing, channel, and sales teams.
Familiarity with marketing and CRM tools such as Salesforce, HubSpot, Asana, or similar platforms.
Willingness to use AI tools to maximize impact and efficiency.
Nice-to-Haves
Experience working with MSPs, VARs, or technology partners.
Familiarity with cloud computing or Desktop as a Service.
Experience supporting regional or multi-country marketing programs.
Basic understanding of partner lifecycle management and go-to-market motions.
Compensation and Benefits
Competitive base and incentive plan
Stock options
Health and welfare plans
Life and disability plans
Retirement plan
Unlimited flexible paid time off, including your birthday off
Collaborative team culture
Skills
partner marketingB2B Marketingmicrosoftwebinarsvirtual eventsProject ManagementSalesforceHubSpotAsanaCRMemail campaignscloud computingdesktop as a serviceGo-to-Market Strategy
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