Head of Influencer Marketing - Letaido
Build and own Letaido’s influencer, creator, and affiliate program from the ground up, including partner sourcing, personalized outreach, commercial terms, placements, and measurement. The role requires proven program-building experience, strong outbound writing, commercial judgment, and onsite work in Palo Alto or Cambridge.
About the job
Responsibilities
- Build Letaido’s influencer, creator, and affiliate program from scratch.
- Identify credible SEO, marketing, AI, and technology creators based on audience trust and relevance, not follower count.
- Conduct high-volume, personalized outbound outreach and maintain partner relationships.
- Use Ahrefs data and AI-visibility insights to create useful audience stories and earn source attribution.
- Design the partner model, including rewards, access, sponsorships, affiliate terms, and commissions.
- Manage onboarding, briefing, placements, payments, and ongoing partner engagement.
- Negotiate meaningful placements in listicles, videos, newsletters, podcasts, and other creator content.
- Build a long-term partner roster and provide early access, proprietary data, and product input opportunities.
- Define and report program performance using signups, referral traffic, users, and revenue.
- Use Letaido for partner research and outreach, and provide product feedback.
Requirements
- Experience building an influencer, creator, or affiliate program from the ground up, with measurable user or revenue outcomes.
- Strong outbound communication skills and the ability to write concise, specific, personalized outreach.
- Ability to evaluate audience trust and partnership value beyond follower counts.
- Experience handling commercial discussions, including rates, commissions, and partnership value.
- Understanding of the difference between one-off sponsorships and durable creator relationships.
- Comfortable owning measurable results and operating as a solo function initially.
- Willingness to work onsite in either Palo Alto or Cambridge, Massachusetts.
- Legal right to work in the United States.
Nice to Have
- Existing relationships in the SEO, marketing, or AI tooling creator community.
- Experience pitching journalists.
- Experience with AI agents or LLM tooling.
- Experience running affiliate or referral programs.
- Experience with developer tools, marketing tools, or products sold to practitioners.
Compensation and Benefits
- Annual company retreat.
- Conference and learning budget.
- Equipped office with lunch provided.
Skills
Influencer Marketing, Affiliate Marketing, Outbound Outreach, Creator Partnerships, Relationship Management, Negotiation, SEO, AI Agents, Llm Tooling, Referral Programs, Performance Measurement
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