What You'll Do
- Serve as the day-to-day administrator for core marketing platforms including Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo, and DataGroomr. Ensure each is properly configured, maintained, and performing as expected.
- Implement and maintain Pardot automation rules, lead scoring, and grading frameworks.
- Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems.
- Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting.
- Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists.
- Manage data import needs, deduplication, and contact record hygiene.
- Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination.
- Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable. Conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly.
- Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility.
- Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce.
- Monitor lead flow and funnel metrics, flagging anomalies and working cross-functionally to resolve gaps in tracking or conversion rates.
- Own data privacy compliance operations including GDPR/CCPA removal requests.
- Perform monthly database health checks including deduplication scans, removal of spam/test records, and overall list hygiene to maintain data quality.
- Support ad hoc list and segmentation builds in Salesforce and Pardot for campaign audiences.
- Conduct regular audits of tracking implementations, tag configurations, and data flows to ensure reporting accuracy.
- Help lead the identification, evaluation, and implementation of AI-powered workflows that improve marketing operations, from content production and campaign execution to data enrichment and reporting automation.
- Document and maintain AI workflow processes so the broader team can consistently leverage and build on them.
- Serve as the primary marketing systems expert and point of contact for Sales, IT, and Revenue Operations teams.
- Manage vendor relationships, renewals, and license governance across the marketing tech portfolio.
What You'll Bring
Experience & Technical Skills
- 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation role in a B2B environment.
- Strong proficiency with Pardot (Salesforce Marketing Cloud Account Engagement), Salesforce CRM (marketing data flows, campaign tracking, and lead/contact management), Google Analytics 4 (GA4) & Tag Management Systems, 6sense (or comparable ABM/intent data platforms), ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems).
- Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
- Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
Certifications (Preferred)
- Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
- Google Analytics 4 Certification.
Key Mindset & Soft Skills
- Highly adaptable: comfortable operating in a fast-changing environment where priorities shift and not every process is fully defined.
- Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.
- Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.
- Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.
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