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BasisBasisNew York, NY

Marketing Operations Manager

Build and own marketing operations systems and processes to convert marketing activity into qualified pipeline. Define ICPs, lead scoring, attribution, and lifecycle workflows while partnering across marketing, sales, and RevOps.

100k – 200k/yr
On-site4+ YOERevenue Operations

About the role

Responsibilities

  • Build Marketing Operations from the ground up, owning systems and processes that turn marketing activity into qualified pipeline
  • Define and score ideal customer profiles (ICP), structure segmentation logic, build and maintain lead scoring models
  • Design nurture, routing, recycling, and disqualification workflows
  • Own end-to-end attribution tracking to tie spend to pipeline to revenue
  • Run the operational backbone of events motion—capturing, scoring, and routing event leads
  • Keep CRM and marketing automation stack clean, connected, and trustworthy
  • Codify playbooks, instrument the funnel, and build reporting for leadership decision-making
  • Help grow the marketing operations team as the GTM org expands

Requirements

  • 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and integrations between them
  • Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
  • Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
  • Bachelor's degree or equivalent practical experience
  • Ability to work in office in Manhattan 5 days per week

Nice-to-Haves

  • Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
  • Experience operationalizing field marketing and events as a pipeline source
  • Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
  • SQL or analytics tooling experience for self-serve reporting

Skills

HubSpotSalesforceCRMMarketing AutomationLead ScoringMulti-Touch AttributionFunnel ReportingIcp SegmentationSQLAnalytics Tooling

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