Marketing Operations Manager
Build and own marketing operations systems and processes to convert marketing activity into qualified pipeline. Define ICPs, lead scoring, attribution, and lifecycle workflows while partnering across marketing, sales, and RevOps.
About the job
Responsibilities
- Build Marketing Operations from the ground up, owning systems and processes that turn marketing activity into qualified pipeline
- Define and score ideal customer profiles (ICP), structure segmentation logic, build and maintain lead scoring models
- Design nurture, routing, recycling, and disqualification workflows
- Own end-to-end attribution tracking to tie spend to pipeline to revenue
- Run the operational backbone of events motion—capturing, scoring, and routing event leads
- Keep CRM and marketing automation stack clean, connected, and trustworthy
- Codify playbooks, instrument the funnel, and build reporting for leadership decision-making
- Help grow the marketing operations team as the GTM org expands
Requirements
- 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and integrations between them
- Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
- Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
- Bachelor's degree or equivalent practical experience
- Ability to work in office in Manhattan 5 days per week
Nice-to-Haves
- Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
- Experience operationalizing field marketing and events as a pipeline source
- Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
- SQL or analytics tooling experience for self-serve reporting
Skills
HubSpot, Salesforce, CRM, Marketing Automation, Lead Scoring, Multi-Touch Attribution, Funnel Reporting, Icp Segmentation, SQL, Analytics Tooling
Similar jobs
Revenue Operations jobs
WorkWave
United States
Revenue Operations Analyst transforms GTM and SaaS revenue data into executive insights, dashboards, forecasts, and planning recommendations. The role requires a bachelor’s degree, 5–7+ years of operations or analytics experience, advanced spreadsheet and BI skills, and strong Salesforce and SaaS-metrics expertise.
Scribe
Remote
Owns the design, adoption, and support of go-to-market workflows across Sales and Customer Success, including systems implementation, manager inspection, and onboarding cohorts. Requires Salesforce and adjacent GTM systems expertise, strong workflow design skills, and experience leading training programs.
Scribe
Remote
Own hands-on Salesforce, HubSpot, LeanData, enrichment, CPQ, and order-to-cash systems work within an existing GTM architecture. The role requires 5–7 years of Salesforce administration, RevOps, or GTM systems experience and offers a path toward broader architecture ownership.
Kraken
United States
Leads strategy and execution for multi-channel lifecycle and CRM programs serving consumer products, using campaign automation, segmentation, experimentation, and analytics to drive adoption, engagement, retention, and revenue. Requires 5+ years of CRM or lifecycle marketing experience and Braze expertise.
Scale AI
San Francisco, CAOwn enterprise deal pricing, modeling, approval coordination, and reporting while improving commercial workflows and supporting sales and finance strategy. Requires 3+ years in finance, deal desk, sales operations, consulting, or a high-growth startup, plus strong analytical and financial modeling skills.