Head of Growth Marketing
Lead growth marketing to scale demand generation, self-serve acquisition, and PLG for B2B SaaS. Requires 6+ years in growth/digital marketing, 3+ years managing teams, with expertise in SEO, paid channels, and unit economics.
About the job
What You’ll Do
Growth & Demand Generation Leadership
- Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
- Own paid acquisition across channels, including search, display, paid social, and retargeting.
- Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
- Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Self-Serve & Product-Led Growth
- Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
- Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
- Define and track growth KPIs across acquisition, activation, and revenue
Website & Digital Growth Surfaces
- Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
- Drive organic acquisition through technical SEO, structured content, and site optimization
- Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Product, Brand & Content Strategy
- Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
- Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
- Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
What You Bring
- 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
- 3+ years of people management experience, with a track record of building and mentoring high-performing teams
- Proven success scaling organizations from $50M → $100M → $200M + ARR
- Demonstrated ability to scale self-serve acquisition, activation, and monetization
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
- Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
- Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
- Excellent copywriting, communication, and storytelling skills
- Highly technical and comfortable implementing modern marketing and analytics tools
- A collaborative, human-first leader with strong values, empathy, and a bias toward action
Skills
SEO, Paid Acquisition, Performance Marketing, Google Analytics, Predictive Analytics, Generative Engine Optimization, Product-Led Growth, Cac Optimization, Technical Seo, Website Optimization
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