Head of Growth Marketing

What You’ll Do

Growth & Demand Generation Leadership

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy

Self-Serve & Product-Led Growth

• Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
• Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
• Define and track growth KPIs across acquisition, activation, and revenue

Website & Digital Growth Surfaces

• Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
• Drive organic acquisition through technical SEO, structured content, and site optimization
• Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)

Product, Brand & Content Strategy

• Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
• Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
• Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels

What You Bring

• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
• 3+ years of people management experience, with a track record of building and mentoring high-performing teams
• Proven success scaling organizations from $50M → $100M → $200M + ARR
• Demonstrated ability to scale self-serve acquisition, activation, and monetization
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
• Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
• Excellent copywriting, communication, and storytelling skills
• Highly technical and comfortable implementing modern marketing and analytics tools
• A collaborative, human-first leader with strong values, empathy, and a bias toward action