Brand & Content Associate
Brand & Content Associate responsible for owning Arcade's LinkedIn and X presence, ghostwriting founder content, producing short videos and social assets, and growing channels through trend-driven storytelling in the AI/creative tools space. Requires exceptional writing, design instincts, and 2+ years content/social experience (or strong portfolio).
About the job
What You'll Do
- Own strategy and execution across Arcade's LinkedIn and X accounts
- Build and maintain an editorial calendar around product launches, milestones, customer stories, and the AI moments worth jumping on
- Ghostwrite and co-create founder-led content for our CEO, building her voice and audience, and shaping the category we're creating
- Capture moments throughout the week and turn them into authentic founder and company content
- Produce creative yourself, short videos, product moments, and social-native assets, using Arcade and lightweight tools, without waiting on a producer
- Grow Arcade's social channels by [XXXK]+ followers over the next year while deepening real engagement and reach
- Protect and level up the brand voice, keeping a consistent, high-quality identity across every channel
- Track what's resonating and use the data to sharpen the next thing you make
Who You Are
- You have taste. You know the difference between good and great, and you're not satisfied until it's great.
- You're LinkedIn and X native: you genuinely understand how each platform works and what makes something spread.
- You're early to trends and tuned into internet and AI culture, and you can turn a cultural moment into a brand moment fast.
- You can write exceptionally well. We'd trust you to write founder content without heavy editing.
- You have strong design instincts and can make polished graphics, carousels, and lightweight motion and video content yourself.
- You're early in your career but punch well above it: a maker who'd rather ship three great things this week than plan one for next month.
- You're genuinely excited by AI and creative tools, comfortable with ambiguity, and eager to build something with a founder from the ground up.
- You care deeply about quality, but you also know that consistency beats perfection.
Skills and Qualifications
- 2+ years creating content and/or social for a technology, creative-tools, or consumer brand — or a portfolio strong enough to make the years irrelevant
- A portfolio you can share (posts, videos, campaigns, brand moments)
- Exceptional writing: you can nail a founder's voice, a product launch, and a native social post, each in their own register
- Lightweight video and creative production: assembling clips, adding text and motion, and formatting natively per platform with tools like Screen Studio
- Fluency in social analytics: you can read a platform dashboard and turn it into a content decision
- Excited to use AI tools as part of your daily workflow
Nice to Have
- You've worked with founders or executives on personal brand strategy
- You know your way around Figma, Canva, Adobe Creative Suite, CapCut, or similar
- Experience producing short-form video
- Experience creating for a product used by creators and marketers (e.g., Canva, Figma, Runway)
- You have opinions on the best SaaS accounts on X
Compensation
Competitive hourly or monthly contract rate based on experience, with the opportunity to convert to a full-time role including salary and meaningful equity.
Skills
Content Creation, Social Media Strategy, LinkedIn, X (Twitter), Ghostwriting, Video Production, Figma, Canva, Adobe Creative Suite, Capcut, Social Analytics, AI Tools
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