Senior Paid Social Growth Manager, Spend & IT

Responsibilities

• Own paid social strategy and budget allocation for Spend and IT across LinkedIn, Meta, and experimental channels — hitting or exceeding pipeline and efficiency targets.
• Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses, buyer pain points, and competitive dynamics specific to Spend Management and IT.
• Optimize full-funnel performance — from audience targeting and creative strategy through lead qualification and pipeline conversion — using data to inform budget, bidding, and format decisions.
• Drive creative strategy in partnership with brand and demand gen, concepting and testing ad formats, messaging angles, and audience enrichment approaches that improve cost-per-SQO and pipeline value.
• Evaluate and pilot experimental channels (e.g., Reddit, X/Twitter, TikTok) to diversify the paid social mix beyond LinkedIn and Meta.
• Collaborate cross-functionally with demand gen, marketing ops, analytics, and product growth leaders to align on goals, share learnings, and report on results.

Requirements

• 4-6+ years of experience in paid social, performance marketing, or growth marketing, with hands-on experience managing campaigns on LinkedIn and Meta at scale.
• Deep platform expertise: LinkedIn Campaign Manager and Meta Ads Manager — audience targeting, bidding strategies, conversion API setup, campaign structure best practices, and reporting.
• Track record of scaling paid social programs: multi-million dollar budgets, optimized toward pipeline metrics.
• Strong ownership mindset, strategic and analytical thinking (Google Sheets, SQL, or BI tools).
• Cross-functional collaboration, bias to action, hackiness and creativity.