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DuolingoDuolingoNew York, NY

Performance Marketing Lead

Own and optimize global mobile user acquisition campaigns across 100+ markets, managing an eight-figure budget with agency partners. Focus on scaling high-quality installs via Google UAC and AppLovin while driving data-informed growth.

163k – 245k
On-site7+ YOEPerformance Marketing

About the role

Responsibilities

  • Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.
  • Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth.
  • Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
  • Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
  • Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
  • Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
  • Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

Requirements

  • 7+ years of experience running large-scale, global mobile acquisition campaigns.
  • Strong analytical skills, with expertise in mobile attribution and marketing analytics.
  • A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
  • Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
  • Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
  • Experience working with and managing agency partners to deliver against performance targets.

Nice-to-Haves

  • STEM degree.
  • Experience in running performance marketing for a top subscription-based mobile app.
  • Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).

Skills

Google UacApplovinMobile AttributionMarketing AnalyticsPerformance MarketingCpi OptimizationGeo-Lift TestingIncrementality TestingMedia Mix ModelingAgency Management
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