Sr. Manager, Paid Search

About the Role

We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program. You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance. You should be comfortable communicating with leadership including the executive (S-team) team. And you have the drive to win!

Required Qualifications

• 7+ years of related professional experience directly executing and managing paid search programs
• Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding
• Experience directly managing large budgets, i.e. $1M+ per month
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience working with Google Smart Bidding, specifically tROAS

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Google Ads certification for Search
• 2+ years experience leading a team of one or more specialists
• Experience with YouTube Demand Gen, Performance Max, AI Max
• Track record of building/leveraging AI agents to automate paid search operations
• Proficiency with Looker or equivalent data visualization tools
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Supporting your mental and physical health
• Quarterly department stipend: Fun team-building activities or in-person gatherings
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend