Growth Marketing Lead
Leads paid acquisition strategy and execution across insurance lead-gen channels like Tivly, Bold Penguin, Google, and Meta. Optimizes campaigns in real-time with GTM data, balances demand with sales capacity, and scales new channels to drive revenue in insurtech startup.
About the job
Responsibilities
- Own channel strategy across Tivly, Bold Penguin, Google, Meta, and new channels; allocate budget based on performance.
- Optimize campaigns in real-time using performance data from GTM Engineer.
- Identify, test, and scale new acquisition channels.
- Balance lead volume with sales/producer capacity.
- Build repeatable campaign playbooks.
- Drive measurable revenue tied to closed-won policies.
Requirements
- Proven experience leading growth or paid marketing in commercial insurance, P&C, or insurtech.
- Hands-on with at least two of: Tivly, Bold Penguin, Google Ads, Meta Ads, or comparable lead-gen channels.
- Owned paid acquisition budget measured on revenue outcomes.
- Strong analytical skills for real-time performance decisions.
- Launched and scaled new channels from scratch.
- Balanced lead flow against sales capacity.
Nice to Haves
- Direct experience with Tivly, Bold Penguin, or insurance lead aggregators.
- Scaling SMB acquisition in regulated industries.
- Worked with sales on lead routing, scoring, SLA design.
- Familiarity with attribution tools (PostHog, Mixpanel, Amplitude).
- High-growth startup experience.
Compensation
- Salary: $130,000–$190,000 + performance bonuses & equity
- Health, dental, vision insurance
- Commuter benefits
- Team meals and snacks
Skills
Google Ads, Meta Ads, Tivly, Bold Penguin, Posthog, Mixpanel, Amplitude, Paid Acquisition, Lead Generation, Marketing Analytics
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