Leads paid acquisition strategy and execution across insurance lead-gen channels like Tivly, Bold Penguin, Google, and Meta. Optimizes campaigns in real-time with GTM data, balances demand with sales capacity, and scales new channels to drive revenue in insurtech startup.
130k – 190k
On-siteGrowth Marketing
About the role
Responsibilities
Own channel strategy across Tivly, Bold Penguin, Google, Meta, and new channels; allocate budget based on performance.
Optimize campaigns in real-time using performance data from GTM Engineer.
Identify, test, and scale new acquisition channels.
Balance lead volume with sales/producer capacity.
Build repeatable campaign playbooks.
Drive measurable revenue tied to closed-won policies.
Requirements
Proven experience leading growth or paid marketing in commercial insurance, P&C, or insurtech.
Hands-on with at least two of: Tivly, Bold Penguin, Google Ads, Meta Ads, or comparable lead-gen channels.
Owned paid acquisition budget measured on revenue outcomes.
Strong analytical skills for real-time performance decisions.
Launched and scaled new channels from scratch.
Balanced lead flow against sales capacity.
Nice to Haves
Direct experience with Tivly, Bold Penguin, or insurance lead aggregators.
Scaling SMB acquisition in regulated industries.
Worked with sales on lead routing, scoring, SLA design.
Familiarity with attribution tools (PostHog, Mixpanel, Amplitude).
Lead operational execution for the Fintech segment by managing key revenue deliverables, pipeline hygiene, cross-functional coordination, and AI tooling to accelerate growth. Requires 2-4 years in analytical roles like consulting or finance with strong modeling and organizational skills.
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