Senior Customer Marketing Manager, Strategic Customers

Responsibilities

• Own the end-to-end program for a portfolio of Tier 1 customers, from account discovery and story qualification through campaign concepting, production, launch, and reporting.
• Build trusted, long-term relationships with Snowflake's top customers and tell their stories in ways that create mutual value.
• Identify, qualify, and curate Snowflake's most compelling customer stories, working closely with AEs and account teams to determine fit and secure executive buy-in.
• Serve as a strategic partner to Sales, using high-visibility storytelling and executive engagement to strengthen relationships with our most strategic customers and support account retention, expansion, and growth.
• Lead customer pitches for program participation, building relationships with Communications, Marketing, and executive stakeholders at the world's most recognizable brands.
• Develop full co-marketing campaign concepts, ensuring narratives lead with customer impact and resonate at Tier 1 media scale.
• Manage the Bill of Materials (BOM) for each campaign, including flagship films, homepage takeovers, paid and organic social, web hubs, case studies, press releases, and earned media.
• Orchestrate across Brand, Creative, Social, Web, PR, ABM, and Exec Comms throughout the campaign lifecycle, owning timelines, dependencies, and launch readiness.
• Secure customer approvals on all co-created assets, navigating complex brand and legal review processes.
• Connect campaigns to Snowflake's highest-visibility moments like Summit keynotes, product launches, and marquee events; source and prep customer speakers.
• Strategically recruit, nurture, and manage a portfolio of customer advocates, maintaining a rigorous pipeline of prospective customers across industry verticals.
• Track, analyze, and report on campaign performance and pipeline health; deliver monthly program status updates to leadership and cross-functional stakeholders.

Requirements

• Customer-obsessed mindset with an instinct for the stories that move markets and the patience and persistence to bring those stories to life.
• Proven ability to build trusted relationships with senior executives, including communications leads and CDOs, at enterprise-scale organizations.
• Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention.
• Deep experience managing complex, multi-stakeholder co-marketing or integrated campaigns from brief through launch.
• Exceptional project management skills and the ability to orchestrate cross-functional teams across creative, web, social, PR, and executive communications simultaneously.
• Strong judgment about narrative; know when a story is truly ready to go big and how to get it there.
• Outstanding written and verbal communication skills; comfortable presenting to executives both internally and externally.
• Experience managing agency relationships and translating creative feedback effectively.
• Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments.

Preferred Skills and Education

• 8+ years of experience in customer marketing, co-marketing, executive programs, or integrated campaign management in B2B SaaS or enterprise technology.
• Experience running white-glove, high-touch customer programs at Tier 1 enterprise accounts, especially those involving complex brand approval processes.
• A track record of producing premium content formats: customer films, marquee event speaker programs, and integrated paid campaigns with recognizable brand logos.
• Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands.
• Ability to influence senior stakeholders with confidence and credibility.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with Google Suite, Salesforce, Tableau, and Wrike.