Senior Lifecycle Marketing Manager
Own end-to-end customer lifecycle marketing for a B2B SaaS healthcare platform. Build lifecycle programs from the ground up to drive onboarding, activation, adoption, engagement, retention, and reduce churn through data-driven, segmented campaigns and cross-functional partnerships.
About the job
What you'll do
- Establish and own the customer lifecycle function from the ground up — defining strategy, setting priorities, and building the processes and systems to scale it
- Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention
- Design segmented, personalized messaging strategies tailored to different customer cohorts
- Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement
- Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies
- Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities
- Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth
- Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value
What we're looking for
- 7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing
- B2B SaaS marketing experience is required
- A builder's mindset — comfortable operating with ambiguity, determining priorities without a playbook, and standing up new programs, processes, and functions from scratch
- Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data
- Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics
- Strong analytical skills — able to interpret data into hypotheses and an experimentation strategy
- Experience developing customer success stories, case studies, or customer education content (knowledge bases, onboarding content, how-to guides, etc.) — a plus
Skills
Lifecycle Marketing, Customer Marketing, B2B SaaS, Segmentation, Personalization, A/B Testing, Multivariate Testing, Campaign Analysis, Retention Programs, Customer Success Stories, Behavioral Triggers, Data Analysis
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