Head of Patient Growth Marketing
Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.
About the job
What You’ll Do
Patient growth marketing
- Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display)
- Own Lifecycle (email/SMS/push)
- Own Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube)
Martech & measurement
- Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting
- Co-own approach with Eng and Data but own the outcomes
Creative systems for growth
- Drive briefing, testing velocity, and learning loops across message × audience × asset × surface
Cross-marketplace levers
- Align patient and provider growth to prevent channel overlap and unlock network effects
Team building
- Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic
Partner cross-functionally
- Work with Product/Eng to build surfaces that drive conversion and quality, not just spend
You’ll Be a Great Fit If You…
- Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels
- Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels
- Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM)
- Have partnered closely with Engineering and Product, operating as one team with shared outcomes
- Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks
- Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards
- Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations
- Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale
- Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering
Compensation and Benefits
Base pay range: $251,200 - $314,000
Benefits:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
Skills
Google Ads, Meta Ads, Ott/Olv, Programmatic/Display, Email Marketing, Sms Marketing, Push Notifications, SEO, Mmm, Attribution Modeling, Incrementality Testing, MarTech, A/B Testing, Ai Marketing
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