Senior Integrated Marketing Manager

Campaign Design & Execution

• Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs.

Narrative & Audience Strategy

• Synthesize industry and internal SME research into compelling narratives.
• Adapt core messaging to address specific audience pain points across all touchpoints.

Cross-Functional & Executive Partnership

• Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap.
• Translate feedback into GTM themes and secure internal buy-in.

Revenue & Sales Alignment

• Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success.

Strategic Growth & Problem Solving

• Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs.

Data-Driven Performance

• Establish KPIs and performance benchmarks.
• Use metrics and industry trends to make data-driven decisions and showcase business impact over time.

Requirements

• Proven background in a strategic marketing role with a track record of running end-to-end campaigns.
• Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives.
• Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership.
• Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments.
• Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction.

Nice-to-Haves

• Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value.