Head of Self-Serve Paid Media
Lead Stripe's self-serve paid media strategy and a 5-10 person team to drive efficient, scalable growth in signups, activations, and revenue. Own channel mix, large budgets, measurement frameworks (attribution, incrementality, MMM), and cross-functional partnerships in a high-growth fintech environment.
About the job
Responsibilities
- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.
Minimum Requirements
- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth
Preferred Qualifications
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture
Skills
Performance Marketing, Paid Media, Team Leadership, Budget Management, Attribution Modeling, Incrementality Testing, Roas, Ltv Optimization, Media Mix Models, Geo-Holdouts, B2B SaaS, Fintech, Data Science Collaboration, Cross-Functional Partnership
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