Director, Brand Marketing
Lead company-wide brand refresh and ongoing strategy for social AI platform Cantina. Own messaging, visual identity, advertising campaigns, and creative production while managing in-house team and agencies. Requires 8+ years brand marketing experience at consumer brands.
About the job
What You’ll Do
- Lead a company-wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint
- Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
- Take direct ownership of commercials and other brand advertising campaigns, from concept through production
- Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
- Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies
- Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide
- Build the foundation for scaling brand marketing as the team and company grow
What You’ll Bring
- 8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company
- Experience at a recognizable, culturally relevant consumer brand or platform
- Brand marketing experience managing external brand advertising campaigns
- Experience working with digital media creators
- Experience working with all social platforms on organic and paid campaigns
- Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
- Experience managing an in-house creative team and/or creative asset production
- Excellent communication and messaging instincts — able to set and evangelize brand guidelines across an organization
- A builder's mindset — excited to create brand infrastructure from scratch, not just maintain what exists
Compensation
The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits
- Competitive salary and generous company equity
- Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
- 42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month to use however you’d like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
Skills
Brand Marketing, Brand Refresh, Visual Identity, Messaging Strategy, Brand Guidelines, Advertising Campaigns, Commercial Production, Agency Management, Creative Team Management, Social Media Campaigns, Cross-Functional Collaboration
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