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CantinaCantinaLos Angeles, CA

Director, Brand Marketing

Lead company-wide brand refresh and ongoing strategy for social AI platform Cantina. Own messaging, visual identity, advertising campaigns, and creative production while managing in-house team and agencies. Requires 8+ years brand marketing experience at consumer brands.

160k – 240k
Hybrid8+ YOEBrand Design

About the role

What You’ll Do

  • Lead a company-wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint
  • Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
  • Take direct ownership of commercials and other brand advertising campaigns, from concept through production
  • Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
  • Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies
  • Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide
  • Build the foundation for scaling brand marketing as the team and company grow

What You’ll Bring

  • 8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company
  • Experience at a recognizable, culturally relevant consumer brand or platform
  • Brand marketing experience managing external brand advertising campaigns
  • Experience working with digital media creators
  • Experience working with all social platforms on organic and paid campaigns
  • Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
  • Experience managing an in-house creative team and/or creative asset production
  • Excellent communication and messaging instincts — able to set and evangelize brand guidelines across an organization
  • A builder's mindset — excited to create brand infrastructure from scratch, not just maintain what exists

Compensation

The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits

  • Competitive salary and generous company equity
  • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
  • 42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, 2 floating holidays
  • Generous parental leave & fertility support
  • 401(k) retirement savings plan
  • Lifestyle spending account – $500/month to use however you’d like
  • Complimentary lunch and snacks for in-office employees
  • One Medical membership, and more!

Skills

Brand MarketingBrand RefreshVisual IdentityMessaging StrategyBrand GuidelinesAdvertising CampaignsCommercial ProductionAgency ManagementCreative Team ManagementSocial Media CampaignsCross-Functional Collaboration

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