Brand Storyteller

Key Responsibilities

Editorial strategy and program ownership

• Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
• Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
• Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers

Commercial content and Sales partnership

• Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
• Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
• Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches

AI-assisted content operations

• Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation
• Set the standard for how AI gets used in content work at Tulip. Evaluate what’s worth adopting, build repeatable processes, and be specific about where human judgment is irreplaceable
• Track content performance and use data to improve: what formats earn attention, what converts, what Sales uses, and where the gaps are

Requirements

• 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
• Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
• Strong editorial instincts and writing craft: you can write for a VP of Operations and an SDR in the same week
• Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
• Demonstrated use of AI to materially change content output or economics, not just personal productivity

Key Collaborators

• Product Marketing
• Revenue Marketing
• Sales and Sales Enablement
• Design and Creative
• Customer Success

Benefits

• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office