Brand Storyteller
Own Tulip's editorial strategy and commercial content programs, creating thought leadership, campaign assets, and sales enablement that drive pipeline and revenue. Senior IC role requiring 5-8+ years B2B SaaS content marketing experience and demonstrated AI workflow adoption.
About the job
Key Responsibilities
Editorial strategy and program ownership
- Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
- Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
- Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers
Commercial content and Sales partnership
- Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
- Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
- Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches
AI-assisted content operations
- Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation
- Set the standard for how AI gets used in content work at Tulip. Evaluate what’s worth adopting, build repeatable processes, and be specific about where human judgment is irreplaceable
- Track content performance and use data to improve: what formats earn attention, what converts, what Sales uses, and where the gaps are
Requirements
- 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
- Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
- Strong editorial instincts and writing craft: you can write for a VP of Operations and an SDR in the same week
- Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
- Demonstrated use of AI to materially change content output or economics, not just personal productivity
Key Collaborators
- Product Marketing
- Revenue Marketing
- Sales and Sales Enablement
- Design and Creative
- Customer Success
Benefits
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
- Dog-friendly office
Skills
B2B Saas Content Marketing, Technical Content Marketing, Thought Leadership Writing, Campaign Content Creation, Full-Funnel Content Programs, Editorial Strategy, Sales Enablement Content, Ai-Assisted Content Workflows, Content Performance Analytics, Product Marketing Collaboration
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