Developer Platform Partnership Marketing Manager

Key Responsibilities

• Proactively identify, source, and cold-outreach high-potential developer platform partners (e.g. Replit, Lovable, Vercel, Bolt, Builder.io) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
• Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
• Influence internally and externally without formal authority — advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
• Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0→1, executing end-to-end, and tracking success.
• Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
• Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
• Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
• Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.

Qualifications

Required:

• 3–5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
• Demonstrated ability to source and close cold partnerships — not just manage warm inbound relationships.
• Strong cross-functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority.
• Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
• Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
• Strong storytelling ability to translate technical features into developer-first value propositions.
• Experience supporting event marketing (meetups, hackathons, conference sponsorships).
• Data-driven mindset with experience measuring campaign performance and iterating.
• Deep understanding of how developers discover, evaluate, and adopt new tools.

Preferred:

• Hands-on familiarity with the modern AI developer tooling ecosystem — platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
• Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar).
• Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
• Bachelor's degree in Marketing, Communications, or a related field.