Senior Field Marketing Manager
Senior Field Marketing Manager owning strategy and execution of in-person events, dinners, roundtables and conferences across the western US to generate sales pipeline from benefits consultants, brokers and HR leaders. Requires 5-7 years field marketing experience at a tech company, pipeline ownership mindset, strong project management, and comfort with marketing tech stack.
About the job
Responsibilities
- Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders.
- Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals.
- Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through.
- Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners.
- Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes.
- Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging.
- Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners.
- Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run.
Requirements
- 5-7 years of field marketing experience, including prior field marketing experience at a technology company, with a proven track record of driving pipeline through field programs.
- Highly self-directed, execution-oriented mindset with ability to create workflows, standards, and tools.
- Strong prioritization and project management skills, with ability to optimize across speed, cost, and quality and juggle multiple programs, regions, and stakeholders.
- Excellent stakeholder skills with ability to build strong relationships and communicate concisely.
- Solid command of data; interpret program metrics and pipeline KPIs to prioritize markets and accounts.
- Comfort with the event and marketing tech stack (Salesforce, HubSpot, Swoogo, or similar).
- Experience using AI to work smarter is strongly preferred.
- Desire to be a part of a high-performing, mission-driven team.
Nice-to-Haves
- Healthcare, benefits, or HR-tech audience experience.
- Comfort with Claude Code.
- Continuous drive to improve ROI through better tools, automation, and process.
Compensation
- Base salary range: $127,000 - $140,000.
- Eligible for equity incentive and competitive benefits including flexible PTO, Medical/Dental/Vision, 401(k), and more.
Skills
Field Marketing, Pipeline Generation, Event Planning, Salesforce, HubSpot, Swoogo, AI Tools, Claude Code, Project Management, Stakeholder Management, ROI Analysis
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