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Broccoli AIBroccoli AISan Francisco, CA

Founding Head of Marketing

Founding Head of Marketing to build and lead the marketing organization at Broccoli, an AI SaaS company for home services contractors. Own brand strategy, product marketing, demand generation, content, and team leadership to drive revenue growth in a high-growth startup.

Salary not listed
On-site10+ YOEProduct Marketing

About the role

Brand Strategy and Positioning

  • Define and evolve Broccoli's brand as we scale.
  • Own positioning, messaging, and competitive differentiation.
  • Ensure every customer touchpoint reflects a consistent and compelling brand.

Product Marketing

  • Lead go-to-market strategy for new products and features.
  • Develop positioning, messaging, launch plans, and sales enablement materials.
  • Partner closely with Product to ensure customer insights shape our roadmap.

Demand Generation

  • Own pipeline generation across digital marketing, partnerships, events, lifecycle marketing, and paid acquisition.
  • Build scalable growth strategies tied directly to revenue.
  • Continuously optimize the customer journey and conversion funnel.

Content and Storytelling

  • Shape Broccoli's voice across every channel.
  • Elevate founder content, customer stories, product education, and thought leadership.
  • Build content contractors genuinely value.

Leadership

  • Lead, mentor, and develop an established marketing team.
  • Create clear operating rhythms, accountability, and high performance standards.
  • Recruit exceptional talent as the organization grows.
  • Build the systems, processes, and playbooks that allow marketing to scale.

Cross Functional Partnership

  • Partner closely with Sales, Product, Customer Success, Operations, and Leadership.
  • Ensure marketing priorities align with company objectives.
  • Use data and customer feedback to continually improve results.

Requirements

  • 10+ years of progressive marketing experience, including leadership responsibility.
  • Experience building or significantly scaling a marketing organization.
  • Deep expertise in product marketing, positioning, and go-to-market strategy.
  • Strong experience across demand generation, digital marketing, and content strategy.
  • Exceptional storytelling and communication skills.
  • A builder's mindset and a genuine passion for creating systems rather than inheriting them.
  • A track record of ownership, long term impact, and delivering measurable business results.
  • A bias toward action, curiosity, and continuous improvement.
  • Measure success by customer growth, adoption, revenue, and market leadership.

Nice-to-Haves

  • Experience marketing SaaS or AI products.
  • Experience serving the home services industry.
  • Experience marketing to both SMB and enterprise customers.
  • Startup or high growth company experience.

Skills

Product MarketingPositioningGo-to-Market StrategyDemand Generationdigital marketingContent Strategybrand strategySales EnablementThought Leadershipsaas marketing

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