Lead Marketing Analyst

You will contribute by

Serving as the strategic analytics partner to Hover's Marketing organization, supporting leaders across Growth Marketing, Product Marketing, Social, Events, and broader Go-To-Market efforts.

• Build and maintain the reporting infrastructure that provides reliable visibility into campaign performance, funnel conversion, channel effectiveness, pipeline creation, and revenue impact.
• Establish and evolve a trusted attribution framework that connects marketing investments to business outcomes.
• Partner directly with senior marketing leaders to identify, prioritize, and scope high-impact analytical initiatives.
• Conduct deep analyses that uncover opportunities to improve performance, optimize spend, and accelerate growth.
• Translate complex findings into clear recommendations that drive alignment and action across teams.
• Help stakeholders ask better questions, frame problems effectively, and use data to guide decisions.
• Evaluate and improve marketing measurement processes, tooling, and reporting infrastructure.
• Champion a culture of data-driven decision making throughout the organization.

Success in this role means more than reporting what happened. You'll help the business understand why it happened, what it means, and what should happen next.

No matter the project, you'll thrive at the whiteboard defining the problem, at the keyboard conducting sophisticated analyses, and in the room communicating insights that influence strategy.

Your background includes

• 7+ years of experience in marketing analytics, marketing science, or related functions.
• Expertise using SQL to perform complex analyses independently.
• Experience with BI and visualization tools such as Looker, Tableau, Sigma, Mode, or similar platforms.
• Experience building reporting frameworks, dashboards, or measurement systems from the ground up.
• Strong understanding of marketing attribution, funnel measurement, customer acquisition, and performance analytics.
• Experience partnering directly with senior stakeholders and influencing business decisions through data.
• Exceptional communication and storytelling skills, including the ability to tailor insights to technical and non-technical audiences.
• Demonstrated ability to synthesize large amounts of information into clear, actionable recommendations.

Nice to Have

• Experience supporting multiple marketing functions simultaneously, such as Growth Marketing and Product Marketing.
• Experience within B2B SaaS, marketplace, or product-led growth environments.

Benefits

• Competitive salary and meaningful equity in a fast-growing company
• Comprehensive medical, dental, and vision coverage for you and dependents
• Unlimited and flexible vacation policy
• Generous paid parental and new child bonding leave
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
• Recurring fitness classes, meditation/mindfulness tools, virtual therapy, and family planning assistance
• Continued education support including management training, conferences, workshops, or certifications