Senior Marketing GTM Analytics Manager

Responsibilities

• Serve as the strategic analytics partner to Marketing and cross-functional stakeholders.
• Translate ambiguous business questions into analyses, recommendations, and measurable actions.
• Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and outcome drivers.
• Define attribution and ROI methodologies for marketing programs, including marketing development funds, co-marketing, and marketing-funded SPIFFs.
• Develop targeting and measurement models for inside-sales motions targeting product-led growth prospects.
• Build account intelligence and scoring to support account-based marketing, expansion, and new product adoption.
• Lead the analytical narrative for Marketing QBRs, operating reviews, and planning.
• Design experiments and measurement plans to determine which programs and growth motions should scale, change, or stop.
• Build scalable datasets, dashboards, and quality controls with Marketing Operations, Sales Operations, Finance, and Data teams.

Requirements

• 7+ years of experience in marketing, growth, revenue, or go-to-market analytics, ideally in B2B SaaS.
• Advanced SQL skills and experience working with customer, campaign, product usage, CRM, and cloud warehouse data.
• Strong knowledge of demand generation, funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics.
• Ability to structure complex problems independently and deliver defensible, decision-ready recommendations.
• Experience building scalable dashboards and data products.
• Excellent executive communication skills and high standards for accuracy.
• Ability to influence senior stakeholders without direct authority.
• Comfortable operating as a strategic, hands-on individual contributor.

Nice to Have

• Salesforce experience.
• Experience with Snowflake and Sigma.
• Experience in B2B SaaS marketing analytics.

Compensation

• Canada: CA$165,900–CA$237,000 plus equity.
• United States: $119,700–$171,000 plus equity.
• Technology stipend equivalent to US$100 net per month.
• Equity for all full-time employees.
• Benefits vary by country and include medical, retirement, and paid holidays.
• Generous paid time off, quarterly wellness days, and an end-of-year wellness break.
• Home office support and annual learning and development stipend.
• 16 weeks of paid parental leave after six months of employment.