Talent Brand Manager
Shapes GitLab’s employer value proposition through talent brand strategy, recruitment marketing, storytelling, and candidate experiences. The role requires strong writing and editorial judgment, campaign management, data-informed optimization, and cross-functional influence.
About the job
Responsibilities
- Translate GitLab’s employer value proposition and company direction into differentiated, authentic candidate-facing messaging.
- Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
- Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
- Partner with Talent Acquisition on targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
- Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.
- Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.
- Collaborate across the organization to ensure content is accurate, inclusive, culturally relevant, and aligned with GitLab’s voice.
- Manage projects and external partners, and improve talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and AI tools.
Requirements
- Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
- Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
- Ability to use performance data, audience insights, feedback, and market research to improve outcomes.
- Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors.
- Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment.
- Commitment to inclusive, transparent storytelling and alignment with GitLab’s values and remote-working practices.
- Applicable work authorization.
Compensation and Benefits
- United States base salary: $95,200–$160,800 USD.
- Flexible paid time off.
- Team member resource groups.
- Equity compensation and employee stock purchase plan.
- Growth and development fund.
- Parental leave.
Skills
Employer Branding, Recruitment Marketing, Content Strategy, Storytelling, Copywriting, Editing, Campaign Management, Social Media, Talent Acquisition, Audience Insights, Market Research, Funnel Metrics, Project Management, Artificial Intelligence
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