Area Sales Director, Northeast

Build and Scale a High-Performing Field Organization

• Hire, coach, and develop Provider Partnerships Regional Managers (PPRMs) through disciplined 1:1s, talent reviews, and operating rhythms.
• Set and uphold a clear bar for managerial excellence, accountability, and judgment.
• Ensure consistent regional execution by holding PPRMs to shared standards across performance management, territory strategy, coaching quality, and hiring/ramp.
• Drive adoption of core field systems including onboarding, playbooks, dashboards, and input metrics.
• Translate national strategy into clear, field-ready action plans with defined KPIs, timelines, and ownership at the PPRM level.
• Pressure-test performance through regular field time with PPRMs, observing coaching sessions, reinforcing expectations, and delivering targeted feedback.
• Support and lead enterprise health system partnerships by collaborating with PPRMs, PPMs, and internal partners to drive adoption, expansion, and long-term success.
• Engage directly with health system leadership to guide strategy and resolve challenges.
• Act as connective tissue between field and HQ, partnering with Enablement, Ops, Growth Strategy, Product, Clinical, and Marketing to surface patterns, remove blockers, and scale successes.
• Identify emerging leaders, own high-bar hiring and promotion decisions, and foster a patient-first culture.

What Success Looks Like

• PPRMs operating against clear performance standards and running regions through systems.
• Strong, predictable adoption of input metrics and territory discipline across regions.
• Successful onboarding, adoption, and expansion of large health system partners with tight field-HQ coordination.
• Fast, high-fidelity execution of new playbooks, initiatives, and strategic rollouts.
• Deep bench of future leaders ready for expanded scope.
• Tight feedback loops between field and organization to increase speed, focus, and execution quality.

Requirements

• Driven by transforming healthcare through better nutrition with a patient-first mindset.
• Thrive as a builder in fast-scaling, ambiguous environments and enjoy creating structure.
• Manager-of-managers with a track record of developing strong leaders.
• Believe great performance comes from clarity, systems, and consistent execution.
• Experience managing managers in a high-growth, field-based sales organization (healthcare strongly preferred).
• Exposure to large, complex health system or enterprise partnerships; comfortable in senior-level external conversations.
• Strong talent judgment including hiring, promoting, and performance-managing leaders with fairness and decisiveness.
• Clear communication and cross-functional partnership skills to turn strategy into simple, repeatable execution.

Nice-to-Haves

• Healthcare industry experience.