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EscapeEscapeNew York, NY

Product Marketing Manager | AI AppSec

Owns product messaging, go-to-market strategies, competitive research, and sales enablement for AI AppSec platform targeting security leaders and engineers. Requires 5+ years experience with 2+ in product marketing, ideally in cybersecurity or technical B2B SaaS.

Salary not listed
Hybrid5+ YOEProduct Marketing

About the role

Responsibilities

  • Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
  • Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
  • Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
  • Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
  • Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
  • Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company

Requirements

  • 5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
  • Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
  • Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
  • Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
  • Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams

Nice-to-Haves

  • Start-up experience, particularly in early-stage, fast-moving environments
  • Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
  • Familiarity with application security, developer tools, or engineering workflows

Compensation & Benefits

  • Remote-friendly work culture plus quarterly team meetups and annual retreats
  • Stock options or stock purchase plan
  • Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
  • Career development support and a professional development budget—including free books

Skills

Product MarketingGo-to-Market StrategyCompetitive ResearchSales EnablementThought LeadershipMessagingCybersecurityDeveloper ToolsB2B SaaSApplication Security
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