Owns product messaging, go-to-market strategies, competitive research, and sales enablement for AI AppSec platform targeting security leaders and engineers. Requires 5+ years experience with 2+ in product marketing, ideally in cybersecurity or technical B2B SaaS.
Salary not listed
Hybrid5+ YOEProduct Marketing
About the role
Responsibilities
Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company
Requirements
5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams
Nice-to-Haves
Start-up experience, particularly in early-stage, fast-moving environments
Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
Familiarity with application security, developer tools, or engineering workflows
Compensation & Benefits
Remote-friendly work culture plus quarterly team meetups and annual retreats
Stock options or stock purchase plan
Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
Career development support and a professional development budget—including free books
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