Senior Revenue Marketing Manager
Leads revenue marketing initiatives including performance marketing and account-based programs to generate qualified leads, accelerate pipeline, and drive revenue growth in B2B SaaS. Requires 7+ years in demand gen with expertise in paid digital channels, analytics, and cross-functional partnership.
About the job
What You’ll Be Doing
- Develop and execute BioRender’s revenue marketing strategy to drive qualified lead generation, pipeline growth, and revenue across self-serve and enterprise customer segments.
- Own and optimize performance marketing programs across paid search, paid social, display, retargeting, and other digital acquisition channels to achieve pipeline and revenue targets.
- Lead account-based and targeted engagement initiatives in partnership with Sales to accelerate enterprise pipeline creation and progression.
- Partner closely with Revenue Operations, Finance, Sales, Marketing Operations, and Product Marketing to align campaign planning, forecasting, attribution, and reporting with business objectives.
- Define and analyze key funnel metrics including lead volume, MQL quality, conversion rates, customer acquisition cost, pipeline velocity, and ROI, to identify insights and make data-driven recommendations to leadership.
- Drive experimentation and continuous optimization across audience targeting, messaging, landing pages, nurture flows, and channel mix to improve performance efficiency.
- Collaborate with content, product marketing, creative, and agencies to develop campaigns and assets tailored to key ICPs.
- Evaluate and implement marketing technologies, automation capabilities, and attribution frameworks to improve campaign effectiveness and operational scalability.
What You Bring to the Table
- 7+ years of experience in demand generation, performance marketing, revenue marketing, or growth marketing roles within B2B SaaS or technology companies.
- Proven track record of driving measurable pipeline growth, customer acquisition, and revenue impact through integrated marketing programs.
- Deep expertise managing paid digital acquisition channels including Google Ads, LinkedIn, paid social, retargeting, and conversion optimization.
- Experience managing marketing budgets, forecasting performance outcomes, and optimizing spend efficiency against pipeline goals.
- Strong understanding of campaign tracking, attribution, and reporting.
- Demonstrated ability to manage agencies and partner cross-functionally with Sales, Finance, and executive stakeholders in a high-growth environment.
- A growth mindset — you’re adaptable, curious, and excited to build something impactful in a fast-growing company.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
Skills
Google Ads, Linkedin Ads, Paid Social, Retargeting, Display Advertising, Demand Generation, Performance Marketing, Attribution Modeling, Marketing Automation, A/B Testing, Conversion Optimization, Account-Based Marketing, Campaign Analytics, Marketing Technology, ROI Analysis
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