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AirbnbAirbnbTokyo, Japan

Growth Marketing Lead, Japan

Leads Airbnb’s Growth Marketing strategy and execution for Japan, driving channel performance, identifying growth opportunities, and coordinating regional and global partners. Requires 10+ years of growth marketing experience, deep Japan-market expertise, strong analytics, and cross-functional leadership.

Salary not listed
On-site10+ YOEGrowth Marketing

About the job

Responsibilities

  • Develop and execute Growth Marketing strategies tailored to Japan’s local culture, preferences, consumer trends, digital behaviors, and market conditions.
  • Build strong relationships with regional, global, Japan Business, and Marketing teams while establishing effective operating rhythms and ways of working.
  • Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities, shape product roadmaps, and lead Growth Marketing initiatives from planning through execution.
  • Set strategic vision, define KPIs, and support the hands-on execution and optimization of in-market growth campaigns.
  • Represent Growth Marketing in regional leadership reviews by providing actionable insights, clear reporting, and recommendations.
  • Identify and prioritize high-impact opportunities and discover new areas of market growth.

Requirements

  • 10+ years of relevant Growth Marketing experience across Search, CRM, Display, and Affiliate channels.
  • Proven track record of scaling B2C brands, ideally in fast-paced, global environments.
  • Deep understanding of the Japan market and experience working with local agencies and platforms.
  • Strong analytical and strategic decision-making skills, including data-driven opportunity prioritization and business-impact measurement.
  • Experience influencing product discussions and collaborating with Engineering, Design, Creative, and Data Science teams.
  • Experience working with global channel owners.
  • Excellent project management, organization, communication, and stakeholder-management skills.
  • Track record of delivering ambitious goals through innovation, iteration, and hands-on execution.
  • Familiarity with marketing automation, analytics tools, and digital platforms, with the ability to translate business needs into technical requirements.

Benefits and Compensation

  • Airbnb is committed to inclusion and belonging and encourages qualified individuals from diverse backgrounds to apply.

Skills

Growth MarketingSearch MarketingCRMDisplay AdvertisingAffiliate MarketingMarketing AutomationMarketing AnalyticsDigital MarketingData AnalysisKpi ManagementProject ManagementStakeholder ManagementProduct RoadmappingCross-Functional CollaborationB2C Marketing

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