Growth Marketing Lead, Japan
Leads Airbnb’s Growth Marketing strategy and execution for Japan, driving channel performance, identifying growth opportunities, and coordinating regional and global partners. Requires 10+ years of growth marketing experience, deep Japan-market expertise, strong analytics, and cross-functional leadership.
About the job
Responsibilities
- Develop and execute Growth Marketing strategies tailored to Japan’s local culture, preferences, consumer trends, digital behaviors, and market conditions.
- Build strong relationships with regional, global, Japan Business, and Marketing teams while establishing effective operating rhythms and ways of working.
- Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities, shape product roadmaps, and lead Growth Marketing initiatives from planning through execution.
- Set strategic vision, define KPIs, and support the hands-on execution and optimization of in-market growth campaigns.
- Represent Growth Marketing in regional leadership reviews by providing actionable insights, clear reporting, and recommendations.
- Identify and prioritize high-impact opportunities and discover new areas of market growth.
Requirements
- 10+ years of relevant Growth Marketing experience across Search, CRM, Display, and Affiliate channels.
- Proven track record of scaling B2C brands, ideally in fast-paced, global environments.
- Deep understanding of the Japan market and experience working with local agencies and platforms.
- Strong analytical and strategic decision-making skills, including data-driven opportunity prioritization and business-impact measurement.
- Experience influencing product discussions and collaborating with Engineering, Design, Creative, and Data Science teams.
- Experience working with global channel owners.
- Excellent project management, organization, communication, and stakeholder-management skills.
- Track record of delivering ambitious goals through innovation, iteration, and hands-on execution.
- Familiarity with marketing automation, analytics tools, and digital platforms, with the ability to translate business needs into technical requirements.
Benefits and Compensation
- Airbnb is committed to inclusion and belonging and encourages qualified individuals from diverse backgrounds to apply.
Skills
Growth Marketing, Search Marketing, CRM, Display Advertising, Affiliate Marketing, Marketing Automation, Marketing Analytics, Digital Marketing, Data Analysis, Kpi Management, Project Management, Stakeholder Management, Product Roadmapping, Cross-Functional Collaboration, B2C Marketing
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