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Kalshi

TV Buyer

Own and scale Kalshi’s TV media buying across linear, CTV, streaming, and sports inventory to drive customer acquisition and measurable ROI. Requires 4-8+ years of TV buying experience with strong analytics, negotiation, and performance measurement skills.

150k – 250kNew York, NYPerformance MarketingOnsite4+ YOE
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About the role

What You’ll Do

  • Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming platforms, sports inventory, and premium video placements
  • Plan, execute, and optimize TV campaigns to drive customer acquisition, brand awareness, deposits, and long-term user engagement
  • Manage budget allocation across networks, publishers, dayparts, audience segments, and program types to maximize ROI
  • Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis
  • Partner with Growth, Data, and Marketing teams to understand how TV influences downstream conversion and retention
  • Analyze campaign performance across channel, audience, creative, placement, and geographic dimensions to identify optimization opportunities
  • Negotiate directly with networks, publishers, DSPs, and agency partners to secure high-quality inventory and favorable pricing
  • Build forecasting and pacing models to ensure spend is aligned with growth goals and business targets
  • Partner with creative teams to test messaging, offers, formats, and calls-to-action across TV campaigns
  • Monitor market trends, inventory availability, pricing changes, and emerging opportunities in CTV and streaming
  • Build reporting systems and dashboards that provide clear visibility into performance and investment efficiency
  • Capture and operationalize learnings so future campaigns become progressively more efficient and effective

What You Bring

  • 4-8+ years of experience in TV buying, media investment, performance marketing, programmatic video, or a related field
  • Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems
  • Experience managing meaningful media budgets with accountability to performance outcomes
  • Strong quantitative and analytical skills with experience measuring media effectiveness
  • Deep understanding of attribution, incrementality, customer acquisition economics, and marketing performance measurement
  • Ability to evaluate tradeoffs between brand investment and direct-response efficiency
  • Experience negotiating media buys, pricing, inventory access, and partnership terms
  • Strong communication skills and ability to translate performance data into actionable strategic recommendations
  • High ownership mentality with strong attention to detail and operational rigor
  • Ability to operate independently in a fast-moving environment with ambiguity

Bonus

  • Experience buying media for consumer technology, fintech, gaming, sports betting, or trading products
  • Experience scaling CTV or streaming as a measurable acquisition channel
  • Experience working with major DSPs including The Trade Desk, Google, or Amazon
  • Experience with media mix modeling, causal inference, or incrementality testing
  • Strong understanding of sports programming, live events, and premium inventory markets
  • Experience building media buying functions from the ground up
  • SQL, experimentation, or advanced analytics experience
  • Strong intuition around consumer behavior, creative performance, and conversion psychology

Skills

Tv BuyingLinear TvConnected TvStreaming MediaProgrammatic VideoMedia InvestmentPerformance MarketingAttributionIncrementality TestingDspsThe Trade DeskGoogle AdsAmazon DspMedia Mix ModelingSQL

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