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Kalshi

Performance Marketing - Google

Own and optimize Google acquisition campaigns for a prediction market platform, managing budgets, bidding, targeting, and testing to drive efficient user growth. Requires 3-5 years of Google Ads experience with strong analytical and execution skills.

150k – 215kNew York, NYPerformance MarketingOnsite3+ YOE
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About the role

What You'll Do

  • Own the day-to-day management of Google acquisition campaigns
  • Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
  • Continuously monitor and improve campaign performance to maximize efficiency and scale
  • Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
  • Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
  • Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
  • Develop reporting frameworks and performance insights that inform growth strategy
  • Identify new opportunities within Google's advertising ecosystem to drive incremental growth
  • Build scalable processes for campaign management, optimization, and performance tracking
  • Own channel-level performance and accountability for acquisition outcomes

What You Bring

  • 3–5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
  • Strong understanding of mobile app acquisition and performance marketing
  • Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement
  • Strong analytical skills and ability to make data-driven decisions
  • Experience managing meaningful advertising budgets and scaling acquisition programs
  • Strong ownership mentality and bias toward execution
  • Comfortable operating independently and making optimization decisions quickly
  • Excellent organizational skills and attention to detail
  • Ability to identify growth opportunities and execute against them

Bonus

  • Experience managing large-scale consumer acquisition campaigns
  • Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
  • Familiarity with broader paid acquisition channels beyond Google
  • Experience working in a high-growth startup environment
  • Strong understanding of experimentation frameworks and incrementality testing
  • SQL, analytics, or data visualization experience
  • Experience collaborating closely with creative and product teams

Skills

Google AdsGoogle UacPerformance MarketingMobile App AcquisitionCampaign OptimizationBidding StrategiesAudience TargetingAttributionA/B TestingSQL

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