Performance Marketing Manager, Global
Own global performance marketing strategy and execution across paid search, paid social, and mobile UA channels, managing hundreds of millions in ad spend to drive user acquisition at or above ROI targets. Requires 5+ years of hands-on performance marketing experience and strong analytical, experimentation, and technical skills.
Responsibilities
- Own end-to-end strategy and execution across global paid performance channels (Google Ads, paid social including Meta and TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans.
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
Requirements
- Minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows.
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills; able to synthesize complex performance narratives and influence senior stakeholders.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel.
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs.
Nice-to-Haves
- Fintech, crypto, or high-consideration consumer financial products experience strongly preferred.
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