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Talent Brand Manager

As Talent Brand Manager, you will own and execute Kong’s global Talent Brand strategy, shaping how candidates experience the company culture and driving recruitment marketing campaigns. This role requires strong creative sensibility, data analysis skills, and project management experience.

114k – 150kSacramento, CAProduct MarketingRemote5+ YOE

About the role

What You’ll Do

  • Own and execute Kong’s global Talent Brand strategy, shaping how candidates experience our culture across every touchpoint
  • Partner closely with, Talent Acquisition, Marketing and the People team to bring Kong’s employee story to life with consistency and credibility
  • Design and run bold, data-driven recruitment marketing campaigns that drive awareness, engagement, and qualified candidate conversion
  • Own our employer brand presence across careers site content, social channels, job boards, and review platforms — ensuring a clear, compelling voice that makes our digital footprint unforgettable.
  • Use data and experimentation to continuously improve performance, leveraging analytics, UTMs, and reporting to inform decisions
  • Champion inclusive storytelling that reflects the diversity of our teams and the culture we’re building. Ensure our messaging reflects the diversity we value and the inclusive culture we’re building.
  • Stay ahead of employer brand trends, testing new platforms, formats, and ideas to keep Kong competitive in a crowded talent market

We’d Love to See

  • 5+ years in recruitment marketing, employer brand, or talent communications — especially in high-growth or global environments
  • Proven experience running social media, digital media buys, and recruitment campaigns with measurable results
  • Strong creative sensibility and brand storytelling chops — with an eye for consistency and voice
  • Comfort using data and analytics to track performance and inform strategy (GA, UTMs, KPIs)
  • Strong project management skills and the ability to thrive in a fast-moving, dynamic, and highly collaborative environment
  • A global mindset and appreciation for cultural nuance across candidate markets

Bonus Points If You Have

  • Experience marketing to or working alongside technical teams (engineering, DevRel, etc.)
  • Background in B2B SaaS, open-source, or developer-first organizations
  • Experience with digital reputation management (e.g. Glassdoor, LinkedIn reviews)

Additional Notes

  • Travel as needed. We are remote-friendly, with hybrid flexibility if hired in a location with an office presence. Must be willing to complete Kong’s employment process, including a background check

Skills

Recruitment MarketingEmployer BrandingTalent CommunicationsSocial MediaDigital MediaRecruitment CampaignsData AnalysisGoogle AnalyticsUtmKPIsProject Management

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