Account Based Marketing Manager
Own end-to-end ABM strategy and build AI-powered campaign workflows from scratch to drive pipeline at a high-growth B2B SaaS company. Requires 3+ years of demand gen/ABM experience and proven ability to create net-new motions.
What You'll Do
- Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
- Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
- Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
- Track MQL pacing, pipeline contribution, and activation rates by segment
- Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
- Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics
What We're Looking For
- 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline
- Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
- Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
- Deep fluency in segmentation, intent signal interpretation, and account prioritization
- Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
- A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
- Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff
Benefits & Perks
- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
- Base salary between $115,000–$135,000 + equity + benefits
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