Senior Product Marketing Manager, Upmarket
Own GTM strategy and positioning for the upmarket segment, building the motion from scratch. Partner across Product, Sales, and Marketing to define ICP, enable sales, and influence roadmap decisions.
Sr. Product Marketing Manager, Sigma Apps
Develop and execute go-to-market strategy and messaging for Sigma Apps, translating complex capabilities into narratives for both technical and business buyers while creating sales enablement materials. Requires 3+ years of B2B enterprise product marketing experience.
160k – 185kSan Francisco, CAProduct MarketingOnsite3+ YOE
About the role
What you'll do
- Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents.
- Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales.
- Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap, bringing market, customer, and competitive insights.
- Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
- Build and maintain sales enablement content including solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks.
- Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
- Write and contribute to thought leadership content, blog posts, and customer-facing collateral.
- Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.
What we're looking for
- 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
- Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
- Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
- Strong skills in creating sales enablement content that reflects real buyer conversations.
- Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
- A data-driven mindset using win/loss data, pipeline metrics, and customer feedback to continuously improve work.
- Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
- Comfort operating in a fast-paced, high-growth startup environment.
Compensation & Benefits
- Base salary range: $160k - $185k annually.
- Eligible for stock options and comprehensive benefits package.
- Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program.
Skills
Product MarketingB2B Enterprise SoftwarePositioning & MessagingSales EnablementCompetitive AnalysisWin/Loss AnalysisCustomer InterviewsThought LeadershipCase StudiesNo-Code/Low-CodeEmbedded AnalyticsEnterprise Application Development
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