Sr Manager, Marketing and Operations
Lead and coach Marketing Operations team while operating hands-on across Salesforce, Marketo, attribution, and workflow automation to improve execution, documentation, and cross-training in a B2B SaaS environment.
Responsibilities
- Lead and coach an existing Marketing Operations team with emphasis on cross-training and bench-building
- Reduce single-threaded ownership by documenting and sharing key capabilities
- Create repeatable playbooks, QA checklists, SOPs, and training paths
- Provide hands-on coaching in campaign operations, lead lifecycle, routing, dashboards, attribution, and workflow automation
- Improve intake, prioritization, SLAs, and capacity planning for internal stakeholders
- Identify and fix gaps, bottlenecks, and failure points in current processes
- Establish proactive operating rhythm with marketing leaders
- Drive rigor in campaign execution, lead management, handoffs, and data quality
- Own and improve critical marketing operations workflows across Salesforce, Marketo, and adjacent GTM systems
- Partner with RevOps, EntApps, and Analytics on routing, lifecycle logic, attribution, reporting, and system design
- Support and optimize attribution and performance reporting workflows (HockeyStack and similar)
- Evaluate, implement, and operationalize workflow and automation solutions
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, GTM systems, or related business systems roles
- 2+ years of people management, team leadership, or strong player-coach experience in high-growth environment
- Deep hands-on experience with Salesforce and Marketo
- Strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene
- Experience with attribution and performance measurement (HockeyStack, Bizible, or similar)
- Experience building or improving processes, documentation, and operational frameworks that scale execution
- Strong analytical and problem-solving skills
- Strong communication skills working with technical and non-technical stakeholders
Nice-to-Haves
- Experience with attribution, BI, or reporting environments (HockeyStack, Omni, Looker, Tableau, or similar)
- Experience supporting SDR or broader GTM workflows with Sales and RevOps
- Experience with workflow automation, integration tooling, or low-code/no-code orchestration
- B2B SaaS environment experience
- Experience applying AI tools and AI-assisted workflows in business operations
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