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UpGuard

Senior Product Marketing Manager

Drive product evolution and growth by conducting market research, defining positioning and messaging, and leading product launches for a B2B SaaS cybersecurity product. Requires 4+ years of B2B SaaS product marketing experience and data-driven decision-making skills.

Los Angeles, CASan Diego, CASan Francisco, CA+2 moreProduct MarketingRemote4+ YOE
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About the role

Responsibilities

  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
  • Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
  • Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Requirements

  • 4+ years of product marketing experience in B2B SaaS product marketing
  • Familiar with working on early-stage products and driving early customer discovery
  • A passion for connecting with customers and understanding pain points
  • Can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
  • Comfortable with change and curious about adopting AI tools that can enhance how we work

Nice-to-Haves

  • A strong grasp of cybersecurity
  • Familiarity with product-led go-to-market motions
  • Experience at a growth-stage tech company

Benefits

  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months
  • $1500 USD annual Learning & Development allowance
  • Annual leave: PTO plus two additional UpGuardian leave days
  • 18 weeks paid Parental Leave
  • Personal Leave allowance: this includes sick & carer’s leave
  • Fully remote working environment
  • Top spec hardware: all team members will be provided with top-spec laptops
  • Personal device security & online privacy protection subsidy
  • Generative AI subsidy: paid subscriptions for all team members to access generative AI tools

Skills

Product MarketingB2B SaaSMarket ResearchCompetitive AnalysisValue Proposition DevelopmentProduct Launch PlanningSales EnablementGoogle AnalyticsHubSpotMixpanelAI Tools

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