Senior Performance Marketing Manager, Direct Mail and Offline Growth,
Owns end-to-end Direct Mail and offline growth channels (OOH, TV) for HELOC product, managing multimillion-dollar spend with P&L responsibility. Partners with ML/Data Science for targeting models, executes rigorous testing, and drives efficient customer acquisition. Requires 5+ years in performance/growth marketing and bachelor's degree.
How you’ll make an impact
- Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline growth channels (OOH, linear TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
- Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
- Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
- Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
- Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience
- 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
Preferred Qualifications
- Experience with Direct Mail marketing strategy, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or healthcare
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Performance Marketing Manager, Global
Own global performance marketing strategy and execution across paid search, paid social, and mobile UA channels, managing hundreds of millions in ad spend to drive user acquisition at or above ROI targets. Requires 5+ years of hands-on performance marketing experience and strong analytical, experimentation, and technical skills.
Growth Marketing Lead, Performance
Own paid acquisition strategy across paid social, search, and emerging channels. Drive pipeline and revenue growth while balancing CAC and marketplace health in a high-growth startup.
Performance Marketing Manager, Paid Social
Own and scale paid social campaigns across LinkedIn, Meta, and emerging platforms to drive pipeline and revenue for an AI legal tech company. Requires 5-7+ years B2B SaaS paid social experience with strong analytical and full-funnel campaign skills.