Senior Developer Growth Marketing Manager
Own end-to-end campaigns to drive practitioner adoption of Snowflake capabilities for data, ML, and analytics engineers. Requires 5+ years in developer/growth marketing and technical fluency.
Senior Marketing Manager, SEO & Organic Growth
Lead and scale Replit's organic search strategy across traditional SEO, AEO, and GEO for AI platforms. Build technical infrastructure from scratch, drive content optimization, and deliver measurable traffic and pipeline growth. Requires 8+ years experience in SEO and cross-functional collaboration.
165k – 215kFoster City, CAGrowth MarketingHybrid8+ YOE
About the role
In This Role You Will:
Own and scale organic search strategy across SEO, AEO, and GEO
- Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
- Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
- Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution
Build search infrastructure and technical foundation from scratch
- Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
- Conduct site audits and prioritize technical improvements to enhance search performance
- Optimize on-page elements across Replit's web properties and establish tracking frameworks
Drive content strategy informed by search insights
- Conduct keyword research and competitive analysis to identify high-value search opportunities
- Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
- Identify content gaps and opportunities to capture search demand across the customer journey
Execute cross-functionally and build reporting frameworks
- Partner with Product to influence roadmap decisions that impact search performance
- Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
- Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape
What you’ll bring:
- 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
- Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
- Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
- Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
- Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
- Proven ability to develop content strategies informed by search insights and user intent across the funnel
- Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
- Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus
Skills
SEOAeoGeoGoogle Search ConsoleSemrushAhrefsScreaming FrogTechnical SeoKeyword ResearchSchema Markup
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