Senior Developer Growth Marketing Manager

What you'll do

• Own campaigns to drive practitioner use case adoption from audience selection through execution and measurement. For example, showing data engineers how to multiply data modeling impact with an AI-powered coding assistant, or helping ML engineers discover on-platform model serving.
• Develop deep knowledge of your target practitioner segments: what they care about, where they spend time, what resonates, and what falls flat.
• Assemble campaign assets from across the organization (docs, guides, workshop content, videos, references) and sequence them into a journey that takes practitioners from curious to committed.
• Execute the campaign strategy across owned, paid, earned, in-product, and partner channels, working with and coordinating across other functions as needed.
• Measure campaign impact through adoption outcomes. Did the audience activate? Did usage stick? How quickly did practitioners find value?
• Build audience intelligence that informs the next campaign and gets shared with PMM, DevRel, and account teams.
• Share adoption insights with account teams to help drive broader organizational adoption.

About you

• 5+ years in developer marketing, growth marketing, technical product marketing, or developer relations — ideally somewhere you marketed to data practitioners or developer tool users.
• You start with the audience, not the channel. "Who is this for and what do they care about?" comes before "let's do a webinar."
• You've shipped multi-channel campaigns end-to-end — strategy through execution, not just decks.
• You think in funnels, cohorts, and adoption curves. You care about whether people found value, not just whether they clicked. Comfort with SQL or BI tools is a real plus.
• You get things done through people you don't manage. You'll partner with PMM, EPD, DevRel, Community, and Integrated Marketing daily.
• You're technically fluent — you can follow an API tutorial, read a SQL query, and understand why a data engineer cares about a particular workflow, even if you're not writing production code yourself.
• You use AI tools in your own work and you understand how AI is changing what developers do — because that's what you'll be helping them discover.

Bonus points

• You've marketed to data engineers, analytics engineers, or ML engineers specifically.
• You've been in DevRel or a growth PM role and want to be closer to measurable practitioner impact.
• You've connected marketing efforts to real adoption outcomes — not just form fills or pipeline attribution.
• You know the data and AI ecosystem: dbt, Airflow, Spark, Jupyter, notebooks, or similar.
• You've been the person who had to prove a campaign changed user behavior, not just generated activity.