Senior Manager, GTM Enablement
Leads team building full-lifecycle enablement programs for Sales, Customer Success, and Support. Designs playbooks, owns launch readiness, coaching/QA programs using tools like Gong, and measures impact in SaaS GTM environment. Requires 10+ years experience.
Responsibilities
- Design and deliver full-lifecycle enablement programs (onboarding, product training, skill-building, ongoing process training) across Sales, Customer Success, and 24/7 Support organizations
- Lead and develop a team of two as a player-coach, building and delivering programs while delegating, mentoring, and raising the bar
- Define repeatable operating playbooks and program cadences for GTM initiatives (launches, operational changes, vertical programs), partnering cross-functionally with Sales, Support, Product Marketing, GTM Ops, and Product
- Own release and launch readiness for customer-facing teams, defining activities, workflows, and deliverables (trainings, documentation) tied to each release tier and playbook
- Build and own GTM coaching and quality programs, including Sales coaching program leveraging Gong and Support QA program with focus on auto-QA
- Build and maintain mix of live and asynchronous training experiences, including hands-on, demo-based formats
- Build AI-native enablement experiences to help teams learn and apply skills faster
- Define and track measurable impact metrics for enablement programs, connecting training to business outcomes
- Partner with GTM managers and senior leaders to identify skill gaps and design targeted 1:1 training support
Requirements
Basic Qualifications
- 10+ years experience in GTM enablement, learning & development, or closely related function, with at least 4 years managing a team
- Experience in SaaS environment with strong understanding of Sales and Customer Success motions
- Proven track record building full-lifecycle enablement programs with measurable, data-driven outcomes
- Strong command of enablement technology (Gong, Seismic, Lessonly, LMS platforms, QA tools) and instructional design best practices
- Excellent written and verbal communication skills; comfortable presenting to and influencing senior leadership
- Builder's mindset: prototype, iterate, and define path forward without waiting for permission
Preferred Qualifications
- Experience enabling 24/7 support teams, including designing QA programs with auto-QA tooling
- Hands-on experience building AI-native or AI-assisted training experiences; prototyped with tools yourself
- Demonstrated ability to operate credibly with senior GTM leaders and in executive forums
- Experience setting annual enablement strategy and translating it into clear operating plan across multiple teams and stakeholders
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