Director, GTM Enablement
Lead a four-person GTM enablement team reporting to the CRO, owning strategy and execution across Sales, Implementation, CSM, and Client-Facing domains with direct accountability to revenue outcomes.
What You’ll Do
Lead and develop the enablement team
- Manage four enablement ICs whose work spans Sales/AE, Implementation and Onboarding, CSM, and Client-Facing training
- Serve as the primary coach and career development partner for each IC
- Translate the CRO's and Executive Team’s strategic direction into a quarterly enablement roadmap
- Run regular 1:1s, team cadences, and roadmap reviews
Drive manager and leader readiness
- Reinforce enablement delivery to equip first and second-line managers with coaching guides, call review frameworks, and policy reinforcement tools
- Design and deliver monthly leadership readiness sessions per function covering playbooks, policies, and behavioral coaching
- Build reinforcement loops that ensure what gets trained actually sticks at the front line
Govern strategy, programs, and asset quality
- Implement and enforce a launch-tier framework that gates ad hoc requests
- Partner with Exec Sponsors to prioritize the enablement roadmap
- Manage Highspot as the single source of truth
- Review and adjust structured onboarding paths to ensure clear ramp-complete milestones and mastery levels
Connect enablement to revenue outcomes
- Own the function's performance against named revenue and operational metrics tied to net new CARR production, client activation, ARR expansion, and client retention
- Build and expand asynchronous learning programs (via Articulate)
- Drive cohort-based client training under Customer Enablement Manager’s ownership
- Collaborate with VP Marketing and PMM Team to ensure tight alignment between positioning, messaging, and how the field is trained
Own cross-functional enablement programs
- Lead team-level ownership of regulatory compliance updates, new hire onboarding, and product-level enablement across the GTM org
- Serve as the executive interface for all cross-functional program launches that require enablement support
About You
- 7+ years of experience in GTM enablement, revenue enablement, or sales learning and development, with at least 3 years in a leadership role
- Proven track record leading enablement teams whose outcomes are tied to revenue metrics
- Deep experience enabling sales, implementation, and post-sales teams at a B2B SaaS company
- Strong instincts for manager and leader readiness
- Experience designing and governing structured learning programs, including onboarding paths, ramp milestones, and asynchronous eLearning modules
- Skilled at building and enforcing program governance frameworks
- Comfort operating with executive stakeholders
- Familiarity with Highspot (or comparable sales enablement platforms)
- Experience with eLearning tools like Articulate or equivalent is a plus
- Clear communicator who can translate complex strategy into crisp direction
- Analytically driven: use data to identify gaps and measure program effectiveness
Why Second Nature?
- Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
- Location: Work remotely from anywhere in the US
- Flexibility: Open PTO and sick days
- Training: A supportive team to help you grow your career
- Growth: The opportunity to get in on the ground floor of a fast-growing startup
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