Senior Manager, Community Marketing

What You'll Work On

• Define vision and strategy for community marketing programs, aligning with broader marketing and business priorities
• Contribute to broader marketing roadmap and planning processes, bringing an opportunity lens to org-level prioritization and resource decisions
• Lead large, cross-functional community initiatives from concept through execution, driving measurable outcomes
• Use community insights, data, and industry best practices to guide investment decisions and evolve the program over time
• Shape org-wide thinking on community and advocacy, integrating community strategy across marketing, revenue, customer success, and product functions
• Oversee a portfolio of community programs - including advocacy, storytelling, and member engagement - ensuring quality and coherence
• Establish and evolve community systems, frameworks, and best practices that can scale with the organization
• Own team and program budgets, managing resources with a clear understanding of ROI and business impact
• Drive community marketing KRs and long-term impact metrics, reporting progress to senior leadership and key stakeholders
• Align teams and leaders around community strategy and long-term priorities through clear communication and stakeholder management
• Communicate project goals, progress, and impact to cross-functional stakeholders and senior leadership
• Shape org-wide approach to community and advocacy, integrating co-marketing initiatives across marketing, product, sales and other functions to impact business results
• Foster strong team collaboration and a culture of excellence, inclusion, and continuous learning
• Manage a team of ICs, setting clear expectations, developing talent, and building leadership capability
• Model the community values - authenticity, advocacy, and member-centricity - in how you lead and operate

How You Will Do Your Work

• Strategic Mindset – See the big picture and connect community goals with company priorities. Define multi-year visions and translate them into clear roadmaps and measurable outcomes.
• Community Mastery – Bring expert-level knowledge of community marketing, advocacy, and storytelling. Set best practices, mentor others in craft development, and push the discipline forward.
• Systems Thinking – Design scalable community systems and programs that grow with the organization. Apply org design skills to build teams and functions built for impact. Apply AI-powered tools and emerging technologies to community operations, insight generation, and program design.
• Influence & Stakeholder Alignment – Shape marketing and brand strategy through a community lens. Align senior leaders and cross-functional stakeholders around long-term community priorities.
• People Leadership – Develop managers and senior ICs with clarity and empathy. Build leadership capability, foster psychological safety, and lead with consistency through change.
• Data-Driven Decision Making – Use community insights, analytics, and ROI frameworks to guide investment and strategy decisions. Communicate impact in business terms.
• Cross-Functional Collaboration – Partner effectively across marketing, product, sales, and external stakeholders. Thrive in a matrixed environment and build trusted relationships.
• Adaptability – Lead with steadiness and optimism. Navigate ambiguity, pivot when needed, and help your team do the same.
• Openness & Integrity – Operate with transparency and directness. Model the values of the community you're building.

Qualifications

• Minimum of 8-10 years of experience in community marketing, with a track record of strategic leadership and program impact
• Proven success scaling teams and programs, including experience managing ICs
• Demonstrated ability to influence org-wide community strategy and align senior stakeholders
• Advanced expertise in community systems, advocacy, and storytelling
• Experience owning team and program budgets and demonstrating ROI of community investment
• Strong strategic planning skills, including developing multi-year roadmaps and org-level priorities
• Exceptional communication skills - able to present strategy and progress clearly to senior leaders and cross-functional stakeholders

Preferred

• Experience in SaaS/technology or with a similar customer community profile
• Familiarity with community platforms, analytics tools, and measurement frameworks
• Background in advocacy marketing, customer storytelling, or brand ambassador programs